Push and Pull Advertising

There are two ways to present your information to potential customers. One is to Push your business in front of them. The other is to Pull people that are actively looking for your  product or service to your business. Both methods works. What you choose is dictated by your product and service.

If your product or service solves an immediate need, like a plumber for a broken pipe, a dentist for a chipped tooth or an auto body repair shop for a dented car, then Pull is a great way to advertise.  The are looking for a business right now, you just pull them toward you.

 

Google Ads

If you need new pawtients as soon as possible, Google Ads is the quickest way to get paws on the table. Google Ads is the first thing people see when searching

Google Maps

Another quick way to to get paws on the table is to be in the top 3 of google maps. Investing in the top 3 will pay dividends for years to come. This is either the first or second thing people see when searching

Omni Retargeting

Once you have your feet on the ground, you want to be everywhere, all the time. Omni gets you there. 95 out of 100 potential customers are gone unless you chase them.

Reputation ​Management

People like to see well reviewed businesses. Developing a system to create a super strong review presence, as well as learn areas for improvement, is another longterm investment.

 

Online Scheduling

Cut back on callback time and scheduling headaches by letting you new patients pick their on appointment. Then send them email and text reminders. Send text and emails to existing pawtients for their annual exams. Great way to cut postcard and postage costs.

 

Online Payment

How would you like to have new clients pay you when they schedule?

 

How do you know where you need to go if you do not know where you are at?